Waiting for the Bus!
What is the worst nightmare for a nerd hardworking copywriter who has done all the necessary research and nailed down his beloved copy?🙃 It is absolustely this tiny typo mistake like a little pebble in his shoe! This billboard is one of the giants in El Tayaran Street, at Nasr City, Egypt. Waiting, bored, shivering from cold, and tired as usual from a working day as a content creator and copywriter, I just found this billboard, advertising for an important showroom!! I've been startled for seconds because of this fatal mistake! I guess you, reader, can point it out very easilyyy! The billboard says: "انضم إلى من أكبر معرض تجاري أفريقي"! How is it "انضم إلى من"? It is linguistically and semantically wrong in Arabic! And from a marketing point of view, this is called "a jeopridaize for the brand/company image" 🙆♀️ Poor copywriter! Some may claim that I am exaggerating, but no! Such a mistake is hilarious, and especially if this billboard has be
